<h2 style="text-align:justify">AI’s impact on SEO</h2>
<p style="text-align:justify"><br />
AI has transformed the field of SEO by significantly multiplying the opportunities through which a marketer can optimize his/her website for Google rankings. The various AI tools for SEO also help websites reach more people organically. It is a step ahead of the traditional approach of just looking at historical data, as it predicts more accurately the impact the of Google algorithm updates.</p>
<p style="text-align:justify"><br />
Here are a few other points that sum up how AI in SEO helps achieve optimal Google search page rankings:<br />
• AI based SEO tools helps analyse what the competitors are doing right to achieve better rankings. <br />
• AI SEO determines the value of web page’s backlink.<br />
• It measures EAT (Expertise, Authority, Trust) of the entire website.<br />
• AI powered SEO tools detect keyword stuffing in the web content.<br />
• It assists the marketers find focussed topic clusters</p>
<h3 style="text-align:justify"><br />
Future of Uses of AI in SEO </h3>
<p style="text-align:justify"><br />
AI will continue to amplify the effectiveness and efficiency of the all the efforts that goes into SEO and ultimately dominate the field. Leveraging state-of-the-art technologies such as, machine learning, natural language processing and technical optimization, it will ensure that the website is as optimized as it can be. <br />
The AI tools for SEO will be capable of providing even more accurate insights, and thus lead to prove to be indispensable while developing strategies for content creation and optimization.</p>
<p style="text-align:justify">10 Ways in Which AI Powers UP SEO</p>
<p style="text-align:justify"><br />
<strong>1. Keyword Research & Analysis</strong><br />
Keyword research when done manually require a lot of man-hours. One has to go through mountains of data from different sources like, search engines, analytical tools, surveys, etc to find suitable keywords. SEO AI tools like Semrush help marketers find the keywords they should target for their business. <br />
<strong>2. Accurate SEO Audits </strong><br />
AI powered tools discourage marketers from using the Blackhat SEO practices, such as PBNs (Private Blog Networks), link buying, article duplication, comments spamming, content spamming, etc. This forces them to improve their focus on creating content that is relevant to its audience. This leads to better rankings as Google prefers websites that actually answers the user’s questions. <br />
<strong>3. Better Tracking of Traffic and User Engagement </strong><br />
SEO AI tools help marketers keep a constant eye on the ranking and traffic volume. This helps them automate the processes of identifying issues and fixing them. While Google Analytics too can help in keeping track of things, but interpreting its data often takes time.<br />
Also, further there are several AI tools which personalize webpages, emails, ads, etc to suit the interests of the target audience. This makes the content more engaging to the user.<br />
<strong>4. Content Creation </strong><br />
AI helps digital marketers come up with a more efficient content strategy and makes sense of the mammoth data available on the internet. There are several AI based content development tools available that will marketers create great content in a short span of time.<br />
<strong>5. Generating Content Idea </strong><br />
Many AI based content marketing tools help marketers discover themes that have widespread popularity. This is very helpful as it takes a lot of time to sift through content manually to find something that is both relevant and engaging to its audience.<br />
<strong>6. Predictive Analysis </strong><br />
Predictive Analysis lets businesses know what exactly their individual customers are looking for. This helps them to personalise their content in alignment with their wants and preferences. E-commerce businesses specifically rely on predictive analysis to make sure their customers see only those products they are more likely to buy, thereby increasing the chances of sale.<br />
<strong>7. Analysing Google Algorithm Changes </strong><br />
Google regularly changes its algorithms due to which marketers struggle to keep up with the latest changes. Moreover, auditing the website every time there is an algorithm change will consume plenty of time and energy.<br />
<strong>8. Voice Search Integration </strong><br />
Did you know that around 45 million people use voice assistants every single day? Also, that 40% of users use voice search to buy things online? As more and more people engage with AI based technology like Virtual Assistants and smart speakers, content marketers have to make sure that their content is optimized for voice search. Thus, they not only have to make sure that they use long-tail keywords, and natural language but would also have to predict what words the user is more likely to use while searching for something.<br />
<strong>9. Advance Marketing Insights Due to Access To Enormous Data </strong><br />
AI provides more marketers with very accurate insights from their gigantic marketing data. There several AI based analytical tools available in the market that will assist you in monitoring your marketing campaigns, let you know what’s great for the business and what’s not. They also help leaders in informed decision-making enabling you to optimally use your marketing budget. <br />
<strong>10. Link building opportunities </strong><br />
Finally, when it comes to link building, AI is of great help to marketers. This is because AI powered tools has paved the way for automated link building, which enables marketers to get high quality back links to their web-pages with lessor effort and time.</p>
<p style="text-align:justify">Final Thoughts</p>
<p style="text-align:justify"><br />
We have seen how AI has transformed SEO for the better. It has defined the terms that would help the website climb to the top ranks of search engines and stay there too. By eliminating a lot of guess and manual work from SEO, AI for SEO is here to stay.</p>
